Business in contemporary time is on fire, competitions are harsh as many firms are suffocating for survival. As for twentieth century – a century of technology and transformations, indeed we have remarkably transformed our conventional method of merchandising. We are global now, and every business wants to stand out of the crowd. Thus, at some point they have to make vital decision regarding the technology they avail. Among such technology, custom software is vital and yet confusing option. It would take volumes of articles just to describe the need of software for modern businesses. Unfortunately, this article has different and even narrow objective, namely – custom software development and its necessity. Why custom software is important? Every business is unique in its own way; even they are selling similar products or/and services. Likewise, they perform differently for may be similar approach. Consequently, such motive makes